Designing Brand Identity

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands. 3 sections: brand fundamentals, process basics, and case studies
100+ branding subjects, from culture and social media to positioning and guidelines
50+ all-new case studies that describe goals, process, strategy, solutions, and results
New content on AI, VR, social justice, iconography, and evidence-based marketing
800+ images, diagrams, and examples of brand touchpoints
400+ quotes from branding experts, executives, and design gurus Designing Brand Identity is